Emirates Steel makes great dynamic strides in digital assurance

Emirates Steel, the leading integrated steel manufacturer in the Middle East, adopted UK CARES’ state-of-the-art Dynamic QR Code verification technology to assure fast and seamless traceability of its rebar products as part of its major drive to digital assurance. Emirates Steel is the first manufacturer to automatically upload the product test data using a dedicated Application Programming Interface.

Rebar customers seeking comprehensive information about materials sourced from Emirates Steel can now access CARES Dynamic QR Code for a direct link to Emirates Steel’s uploaded product test data on the CARES Cloud.

Engineer Saeed Ghumran Al Remeithi, CEO of Emirates Steel, commented: “We have enjoyed a long and successful relationship with UK CARES and have followed their rapid expansion into digital assurance with great interest. By adopting this innovative Dynamic QR Code solution, we will make sure that the customers have accurate information at their request for a critical structural material such as rebar,” said Al Remeithi.

“It is important for Emirates Steel to remain at the forefront of technological innovation and make product data available to all stakeholders throughout the construction value chain,” continued Al Remeithi.

“This step towards a seamless interaction with valued clients is essential for us. Clients were increasingly seeking enriched product data to assist in forming recommendations on major infrastructure projects. We look forward to continuing our work with CARES and other stakeholders to deliver such digital transparency to local and global markets where CARES product certification is required,” concluded Emirates Steel’s CEO.

“This is a truly transformative step. Technological innovation in steel product assurance took a further transformative step forward today with the CARES Cloud digital eco-system being used by Emirates Steel, one of the most prestigious steel manufacturers in the Middle East. The rollout of secure data held within the CARES Cloud has been welcomed by many clients and we are particularly delighted that Emirates Steel is using the Dynamic QR Code technology,” said CARES Chief Executive Officer, Lee Brankley.

Scanning the new Dynamic QR Code shows the mechanical properties of Emirates Steel’s CARES certified products, together with information on product sustainability performance. Traceability is assured through a secure digital record capturing contemporaneous information constantly.


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Arab Iron and Steel Union ( AISU ) was established in Algeria in 1971 as the first Arab union of Arab countries to be established under the umbrella of the Council of Economic Unity in the League of Arab States.

AISU is a non-governmental organization of a private nature, not of a political or commercial nature.

AISU works in the field of preparing studies, organizing courses and holding periodic conferences for the prosperity of the Arab iron and steel industry. The union includes a wide range of companies with multiple activities related to the iron and steel industry.

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