Mohammed Al-Afari, Senior Vice President of Marketing at Emirates Steel, Arkan, revealed the launch of a new rebar product called ES600, which is considered the first of its kind in the UAE and the region, and the company has obtained local certifications for it.
According to Al-Afari, this new type reduces the cost of using reinforcing steel in construction by 10-25%, explaining that the new steel product gives greater durability and higher efficiency with less use.
This came during the activities of the Middle East Building and Design Week and the Middle East Manufacturing and Technology Exhibition, which are being held at the Abu Dhabi National Exhibition Center (ADNEC).
Al-Afari expressed his expectations that the new product will receive great interest from companies operating in the construction sector, as it saves construction operations by using less iron, indicating that this product reduces carbon emissions.
Al-Afari touched on the company’s efforts to expand the volume of cement production and open new markets outside the country instead of limiting production to local distribution.
He said: “The company’s production of cement is 2.6 million tons, and the local market is saturated with the local production of this product, and we seek to open new markets for the cement industry.”
Regarding the distribution of rebar, Al-Afari said: “We cover 65% of the market’s needs of rebar, and our products reach more than 60 markets around the world.”