Introduction
The remarkable advancement in the field of strategic management over recent years has been driven by the innovative ideas introduced by leaders and managers to enhance the competitiveness of their organizations from the perspectives of customers, shareholders, employees, and society as a whole.
In light of rapid global changes, globalization, and the intensified competition resulting from the General Agreement on Tariffs and Trade (GATT), it has become essential for managers in Arab organizations to prepare themselves for these challenges through managerial innovation in planning, organizing, coordination, strategic management, vision development, and administrative planning. This enables organizations to adapt to change effectively and equips leaders with the skills required to address the challenges of today's dynamic business environment while achieving high performance and organizational excellence.
Program Contents
- Concept of Creativity and Innovation.
- Principles of Managerial Creativity using the SCAMPER Technique.
- Balanced Scorecard (BSC) Framework.
- Six Sigma (SS) Methodology.
- Innovation in Planning and Performance Monitoring.
- SWOT Analysis.
- Modern Performance Monitoring and Control Techniques.
- Organizational Structure and Delegation as Key Elements of Effective Organization.
- Strategic Thinking.
- External Environmental Analysis and the Competitive Profile Matrix (CPM).
- Competitive Profile Matrix (CPM) Applications.
- Internal Environmental Analysis and Key Internal Factors Assessment.
- Strategic SWOT Analysis for Decision-Making.
- Key Considerations in Conducting Internal Evaluation.
- Porter's Generic Competitive Strategies.
- Integrated Model for Strategic Alternatives.
- Shell Directional Policy Matrix (Shell Matrix).
- General Electric (GE) Matrix.
- McKinsey 7S Framework for Strategy Implementation Effectiveness.
- Application of the Balanced Scorecard (BSC) in Strategy Execution.
- Steps for Conducting a Strategic Review.
- Applying Six Sigma Concepts to Strategic Leadership.